One first-party profile for every customer.
A real-time CDP that unifies identity across POS, app, web, WhatsApp and offline into a single golden profile — consented, governed and ready to activate everywhere.
real-time
unification
1
golden profile
DPDP
consent-native
Section 01
The business problem
Customer identity is fractured across systems, so the same person looks like five different customers. Marketing, loyalty and support all act on partial, conflicting data.
Why existing solutions fall short
- Identity is never resolved across online and offline touchpoints.
- Consent lives in silos, creating compliance risk.
- Data is locked in warehouses, hours away from activation.
Section 02
How Fundle solves it
The Fundle CDP resolves identity in real time into one consented golden profile and makes it instantly activatable across loyalty, campaigns, analytics and every connected channel.
01
Identity resolution
Stitch online and offline identifiers into one profile in real time.
02
Consent management
DPDP-native consent as a first-class, auditable attribute.
03
Real-time profiles
Profiles update instantly as behaviour happens.
04
Activation everywhere
Push audiences to loyalty, campaigns, ads and support.
How it works
From data to outcome — the agentic workflow.
Collect
Ingest every first-party signal, online and offline.
Resolve
Unify identifiers into one golden profile.
Govern
Attach consent and access controls.
Activate
Sync audiences to every channel in real time.
Business impact & ROI
360°
unified customer view
−50%
data prep effort
100%
consent-governed
Integrations
FAQ
Customer Data Platform — questions buyers ask.
How is it different from a data warehouse?
A warehouse stores data; the CDP resolves identity, manages consent and activates audiences in real time.
Is it DPDP compliant?
Consent is native and auditable, and integrates with Fundle ConsentFirst.
Can it unify offline store data?
Yes — POS and offline signals are first-class inputs to the golden profile.
Get started
See Customer Data Platform on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.