Run your entire loyalty programme inside WhatsApp.
Enrolment, bill upload, points balance, reward redemption and win-back journeys — delivered on the one channel with 98% open rates in India. No app download required.
98%
open rate on WhatsApp
10s
reward delivery
0
app downloads needed
Section 01
The business problem
Loyalty apps get downloaded once and deleted within weeks. Email goes unread. SMS is a one-way blast. Brands spend crores acquiring members they can never reach again.
Why existing solutions fall short
- App-based programmes lose 70%+ of members to uninstalls within 90 days.
- Email open rates in Indian retail hover under 12%.
- Generic SMS blasts cannot enrol, verify bills or redeem rewards.
Section 02
How Fundle solves it
Fundle runs the full loyalty lifecycle on WhatsApp Business API — QR enrolment at the till, receipt upload with instant OCR verification, live points balance, one-tap reward redemption and AI-personalised win-back nudges.
01
In-chat enrolment
Scan a QR at the store, confirm on WhatsApp, enrolled in under 20 seconds — DPDP consent captured in the flow.
02
Receipt-scan earning
Members photograph the bill; AI OCR verifies store, SKU and amount and credits points instantly.
03
One-tap redemption
Rewards, vouchers and brand experiences delivered as codes inside the chat within 10 seconds.
04
Journey automation
Birthday, lapse, tier-upgrade and abandoned-visit journeys fire automatically on the channel members actually read.
How it works
From data to outcome — the agentic workflow.
Enrol
QR at POS or ad → WhatsApp opt-in with consent → instant member profile.
Earn
Bill photo or POS integration credits points in real time.
Engage
AI picks the message, offer and send-time per member.
Redeem
Rewards delivered in-chat; redemption tracked back to revenue.
Business impact & ROI
4.2x
engagement vs app push
+31%
repeat purchase from journeys
7 days
to launch
Integrations
FAQ
WhatsApp Loyalty Program — questions buyers ask.
Do we need our own WhatsApp Business API account?
Fundle can run on your existing BSP account or provision one for you — number, templates and green-tick verification included.
How is consent handled?
Opt-in is captured at enrolment with a DPDP-compliant consent ledger; members can pause or opt out in one message.
Does it work without POS integration?
Yes — receipt-scan earning works from day one with zero POS work; POS integration can be added later for automatic earning.
Get started
See WhatsApp Loyalty Program on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.