One customer, one offer — chosen by AI, proven by control groups.
Move from blanket discounts to individual-level offers: the AI picks the product, depth and timing per member that maximises incremental revenue while protecting margin.
11+
micro-segments per campaign
+34%
offer conversion
−22%
discount cost
Section 01
The business problem
A flat "10% off everything" gives margin away to customers who would have bought anyway and fails to move the ones who need a different nudge. Discounting has become a habit, not a strategy.
Why existing solutions fall short
- Segment-of-one personalisation is impossible to run manually.
- Nobody measures whether the discount caused the purchase.
- Offer fatigue sets in when everyone gets the same promotion weekly.
Section 02
How Fundle solves it
Fundle's offer engine models each member's price sensitivity, category affinity and purchase cycle, then issues individually-optimised offers with automatic control groups — so every rupee of discount is tied to measured incremental revenue.
01
Propensity modelling
Predicts what each member will buy next and what nudge changes the outcome.
02
Dynamic depth
Discount depth varies per member — deep for at-risk, shallow or non-monetary for loyal buyers.
03
Offer catalogue
Vouchers, points multipliers, bundles, experiences and brand-funded rewards, all rule-governed.
04
Incrementality engine
Automatic holdouts measure true lift per offer type and feed learning back in.
How it works
From data to outcome — the agentic workflow.
Model
Affinity, sensitivity and timing computed per member.
Assign
Best offer selected under margin and liability guardrails.
Deliver
Offer lands on WhatsApp, push or POS at the optimal moment.
Learn
Redemption and control data retrain the model continuously.
Business impact & ROI
+34%
conversion vs blanket offers
−22%
discount spend
+18%
incremental member revenue
Integrations
FAQ
Personalised Offers — questions buyers ask.
How is this different from segment campaigns?
Segments group thousands of people behind one offer. Fundle assigns the offer at individual level — the segment is a reporting view, not the decision unit.
Can finance audit the discounts?
Yes — every offer has a cost, redemption and incremental-revenue ledger, exportable to finance systems.
What channels can deliver the offers?
WhatsApp, app push, SMS, email, POS prompts and on-site — all from one decision engine.
Get started
See Personalised Offers on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.