Spin, scratch, streak — engagement mechanics that move revenue.
Spin-to-win, scratch cards, streaks, challenges and leaderboards wired to real purchase behaviour — designed by AI to maximise habit formation, not just clicks.
+52%
campaign participation
2.3x
session frequency
+17%
visit frequency
Section 01
The business problem
Points alone stopped exciting members years ago. Programmes feel like accounting, engagement decays after enrolment, and brands respond by raising discounts instead of raising fun.
Why existing solutions fall short
- Static earn-and-burn gives members no reason to return between purchases.
- Off-the-shelf game widgets are not connected to purchase data or margin rules.
- Rewards teams cannot manually balance odds, cost and excitement.
Section 02
How Fundle solves it
Fundle's gamification engine ties every mechanic to behaviour: streaks reward consecutive visits, challenges push category adoption, spin odds adjust to margin guardrails, and the AI decides which game each member sees to maximise incremental action.
01
Mechanic library
Spin-to-win, scratch cards, streaks, badges, challenges, leaderboards and treasure hunts.
02
Behaviour-linked triggers
Games unlock on purchases, visits, referrals or category firsts — not random logins.
03
Odds & cost control
Reward probability engine keeps cost-per-play inside your margin budget.
04
Personalised game choice
AI assigns the mechanic each member responds to best.
How it works
From data to outcome — the agentic workflow.
Design
Pick mechanics and reward pools with cost simulation.
Trigger
Games fire on real behaviour across app and WhatsApp.
Play
Members engage; wins deliver instantly in-chat.
Tune
AI rebalances odds and mechanics on results.
Business impact & ROI
+52%
participation vs plain offers
+17%
visit frequency
−28%
engagement cost per action
Integrations
FAQ
Gamified Engagement — questions buyers ask.
Do games cheapen a premium brand?
Mechanics are fully themeable — premium brands run elegant streaks and member challenges rather than casino-style wheels.
How is reward cost controlled?
The odds engine enforces a cost-per-play ceiling and total pool budget; finance sees a live liability dashboard.
Can games run on WhatsApp?
Yes — scratch cards, streak updates and challenge progress all run natively in the WhatsApp chat.
Get started
See Gamified Engagement on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.