Coalition mall programme
Illustrative scenario: coalition loyalty, receipt-scan earning and tenant analytics turn anonymous footfall into identified, repeat shoppers.
Identified
Shoppers, not just footfall
Any tenant
Earning via bill scan
Cross-tenant
Unified shopper graph
Weekly
Tenant performance scorecards
Section 01
The challenge
Where this shopping malls scenario starts.
Malls can count footfall but often cannot identify shoppers, connect visits to tenant sales, or run targeted engagement. Tenant marketing is blind — no shared view of who visits, how often, and what they spend across the precinct.
Section 02
The approach
What we built together.
01
WhatsApp-first coalition loyalty — shoppers enrol in seconds and earn on any tenant bill via AI receipt scan.
02
Unified shopper graph across all tenants: visit frequency, category affinity and cross-tenant baskets.
03
Automated journeys — welcome, weekend offers, lapsed-member win-backs and event-driven campaigns.
04
Tenant scorecards and campaign-lift reporting shared with retailers to show whether the programme supports sales.
Section 03
Illustrative outcomes
The direction this scenario moves — illustrative, not a verified customer result.
Higher
Member visit frequency vs an anonymous-footfall baseline (illustrative).
Full
Tenant coverage — every store can earn via receipt scan, with no POS hardware.
Attach
F&B attach on retail-led visits for members (illustrative direction).
Targeted
Campaign response improves vs untargeted mall promotions (illustrative).
“The goal of a coalition programme is simple — move a mall from counting footfall to knowing its shoppers, and to showing tenants that engagement supports their sales.”
Illustrative scenario · Shopping Malls
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