CP67 Mall
Coalition loyalty, receipt-scan earning and tenant analytics turned footfall into identified, repeat shoppers.
+31%
Member visit frequency
100%
Tenant coverage via bill scan
+24%
F&B attach on retail visits
Weekly
Tenant performance scorecards
Section 01
The challenge
Where CP67 Mall was before Fundle.
CP67 could count footfall but could not identify shoppers, connect visits to tenant sales, or run targeted engagement. Tenant marketing was blind — no shared view of who visits, how often, and what they spend across the mall.
Section 02
The approach
What we built together.
01
WhatsApp-first coalition loyalty — shoppers enrol in seconds and earn on any tenant bill via AI receipt scan.
02
Unified shopper graph across all tenants: visit frequency, category affinity and cross-tenant baskets.
03
Automated journeys — welcome, weekend offers, lapsed-member win-backs and event-driven campaigns.
04
Tenant scorecards and campaign-lift reporting shared with retailers to prove the programme moves sales.
Section 03
The results
Outcomes the operating committee sees.
+31%
Member visit frequency vs pre-programme baseline.
100%
Tenant coverage — every store earns via receipt scan, zero POS hardware.
+24%
F&B attach rate on retail-led visits for members.
2.6x
Campaign response vs untargeted mall promotions.
“We went from counting footfall to knowing our shoppers — and proving that engagement moves tenant sales.”
Centre Management · CP67 Mall, Mohali · CP67 Mall
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