Rangriti
Personalised fashion loyalty with AI Campaign Agent — marketing ops reduced from 6 to 2 people.
+45%
Repeat rate (Q1)
6→2
Marketing ops headcount
97%
WhatsApp open rate
280+
Stores live
Section 01
The challenge
Where Rangriti was before Fundle.
Rangriti ran 280+ stores and a thriving D2C site but its CRM was generic — every customer received the same email blast. Repeat-purchase rate was stuck at 22%, marketing ops needed 6 full-time people just to plan and execute campaigns.
Section 02
The approach
What we built together.
01
AI Campaign Agent (Fundle Brain) drafts, segments, sends and measures every campaign — daily, autonomously.
02
RFM-based cohorts auto-refreshed nightly; Champions, Loyal and At-Risk segments treated differently.
03
WhatsApp journeys for new-customer onboarding, second-purchase nudges and lapsed-customer winback.
04
Receipt-scan capability lets shoppers earn from marketplace purchases (Myntra, Ajio).
Section 03
The results
Outcomes the operating committee sees.
+45%
Q1 repeat-purchase rate jumped from 22% to 32%.
6→2
Marketing-ops headcount reduced 3× while campaign volume tripled.
97%
WhatsApp open rate sustained for 9 consecutive months.
+12%
Average order value for loyalty members.
“Fundle Brain took our marketing ops from 6 to 2 people.”
Priya Menon · Head of CRM · Rangriti
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