“The Indian loyalty market doesn't need another rules engine. It needs an outcomes engine. That's where Fundle differs from every alternative on the market.”
What is RCS Business Messaging?
Rich Communication Services — carrier-native upgrade to SMS supporting rich cards, payments and verified-sender trust marks. Live on Jio and Airtel in India.
Why it matters in modern loyalty
RCS Business Messaging sits at the intersection of customer data, machine-learning models and operational decision-making. Operators that measure and act on RCS Business Messaging consistently report 25-45% higher repeat-rate and 30-50% lower churn than those that don't. Fundle.ai's platform exposes RCS Business Messaging as a first-class data construct — surfaced in dashboards, exposed via API, and consumed by every AI agent in the stack.
How Fundle.ai uses this
- Real-time RCS Business Messaging computation across the member base
- Integration into campaign targeting and AI offer selection
- Exposed via natural-language query interface (Fundle Brain)
- Historical trend reporting + anomaly detection
Related concepts
Modern loyalty programmes combine many of these constructs — RFM, cohort migration, CLV, churn risk, incrementality — into a single operating model. Fundle.ai ships all of them native, no consulting required.
Related resources
Looking for more? Open the Industries menu to browse playbooks by sector, brand or mall.