01
Top-3 city mall operator
15-25 lakh members, ₹1-3.8 crore RMN/yr, +28% tenant repeat rate.
Industries
Fundle.ai: Malls are first-party data businesses pretending to be landlords.
Loyalty + first-party data + retail media for shopping malls. Coalition programmes across tenants, ADSR footfall analytics and retail-media revenue.
Section 01
The thesis
The problem
Mall economics are stuck on rent + CAM. Tenant performance is opaque. Customer identity is <2%. A massive data asset is unactivated.
The Fundle approach
Fundle's mall stack — coalition loyalty + ADSR footfall + retail-media network — turns the operator into a data platform with multiple new revenue lines.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Coalition loyalty engine
02
ADSR footfall + heat-map + dwell-time analytics
03
Retail media network
04
Tenant settlement engine
05
Tenant performance dashboards
In production
Use cases
What it looks like when this runs in production.
·+28% tenant repeat
·₹1-3.8 cr/yr RMN
·15-25 lakh members
“We hand the keys to the store manager, the category head and the mall CMO. Fundle's AI Workflow makes power-user actions a 3-click experience.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
Can we run a coalition across multiple malls?
Yes — multi-property coalition support, with property-level analytics and central settlement.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.