01
Top-3-city mall
15 lakh members enrolled, ₹1.8 crore RMN revenue, +28% tenant repeat rate in Year 1.
Solutions
Fundle.ai: India's 700+ malls own the footfall. Few own the customer. Time to fix that.
A loyalty platform built for shopping malls. Coalition points, tenant settlement, first-party identification, footfall analytics and retail-media monetisation.
Section 01
The thesis
The problem
A mall sees 5 lakh visitors a month and identifies <2%. Tenant performance is tracked through rent collection alone. Marketing budgets go to mass media with no attribution. The mall is a landlord, not a data platform.
The Fundle approach
Fundle turns malls into first-party data platforms. Coalition loyalty across tenants, AI-powered footfall and dwell-time analytics, and a retail-media network that monetises the data — a new revenue line on the operator's P&L.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Coalition loyalty: earn at any tenant, burn at any tenant, settled in real time
02
First-party identification via WhatsApp bill scan and app
03
AI footfall + heat-map + dwell-time analytics (ADSR)
04
Tenant performance dashboards with benchmarking
05
Mall RMN: in-app placements, sponsored rewards, brand partnerships
06
GST-compliant settlement engine
In production
Use cases
What it looks like when this runs in production.
·+28% tenant repeat rate
·₹1-2.5 cr/yr RMN revenue
·15-25 lakh members at scale
“Capillary built the last decade. EasyRewardz scaled it. Xeno chased it. Fundle is the AI-native rebuild — and the gap is going to be measured in years of operating advantage.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
How long to launch a mall coalition programme?
6-10 weeks including tenant onboarding, settlement set-up, branded app and member enrolment kickoff.
How do tenants participate?
Each tenant onboards via a self-serve portal; cumulative earn-burn settlement is automated.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.