01
Mall experiential rewards
Spa, salon, dining experiences sourced from tenants — settled via coalition.
Platform
Fundle.ai: A reward catalogue that funds itself.
Manage a rich reward catalog: in-store SKUs, gift vouchers, experiential rewards, charity options, and brand-funded rewards monetised through retail media partnerships.
Section 01
The thesis
The problem
Most loyalty catalogues are an afterthought — a list of vouchers no one redeems. The result: a points liability with no behaviour change. Members complain there's nothing to burn against, and the programme silently dies.
The Fundle approach
Fundle's catalogue is a multi-source rewards marketplace: your own SKUs (with margin-tested redemption rules), curated voucher partners, experiential rewards, charity, and brand-funded rewards where partner brands pay to be in your catalogue (a new revenue line).
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Multi-source catalogue: own SKUs + voucher partners + experiences + charity
02
Brand-funded rewards: monetise the catalogue itself
03
Eligibility rules: per tier, per segment, per geography, per channel
04
Redemption velocity controls: prevent runaway burn on hot rewards
05
Real-time inventory sync (own SKUs)
06
Member-facing UX: app, web, WhatsApp redemption flow
07
Liability cost-per-redemption tracking
In production
Use cases
What it looks like when this runs in production.
02
Brand-funded gift bag
Top-tier members get a brand-funded gift; partner pays mall for placement.
·30-45% healthy burn rate
·+18% catalogue revenue via brand funding
·5-second redemption flow
“We will not build a loyalty platform for the AI era. We are building the loyalty platform of the AI era. That's the only standard worth shipping against.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
Can we integrate our own e-commerce SKUs?
Yes — Shopify, WooCommerce, Magento and headless commerce platforms can publish reward SKUs directly.
How do brand-funded rewards work?
Partner brands buy placement in your catalogue; their cost subsidises the redemption. Net effect: programme operating cost goes down, member value goes up.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.