The Problem
Most loyalty catalogues are an afterthought — a list of vouchers no one redeems. The result: a points liability with no behaviour change. Members complain there's nothing to burn against, and the programme silently dies.
The Fundle Approach
Fundle's catalogue is a multi-source rewards marketplace: your own SKUs (with margin-tested redemption rules), curated voucher partners, experiential rewards, charity, and brand-funded rewards where partner brands pay to be in your catalogue (a new revenue line).
Core capabilities
Everything you need, native — not stitched together from three vendors.
Multi-source catalogue: own SKUs + voucher partners + experiences + charity
Brand-funded rewards: monetise the catalogue itself
Eligibility rules: per tier, per segment, per geography, per channel
Redemption velocity controls: prevent runaway burn on hot rewards
Real-time inventory sync (own SKUs)
Member-facing UX: app, web, WhatsApp redemption flow
Liability cost-per-redemption tracking
In production
Mall experiential rewards
Spa, salon, dining experiences sourced from tenants — settled via coalition.
Brand-funded gift bag
Top-tier members get a brand-funded gift; partner pays mall for placement.
Frequently asked questions
Can we integrate our own e-commerce SKUs?
Yes — Shopify, WooCommerce, Magento and headless commerce platforms can publish reward SKUs directly.
How do brand-funded rewards work?
Partner brands buy placement in your catalogue; their cost subsidises the redemption. Net effect: programme operating cost goes down, member value goes up.