The Problem
Email open rates in India are 15-20%. Push notification opt-ins are dropping. SMS is mistrusted. Meanwhile, WhatsApp delivers 97% open rates — but most retailers use it through siloed tools that don't know who is a member, what tier they're on, or what they last bought.
The Fundle Approach
Fundle is a Meta-approved BSP for WhatsApp Business API, with full RCS, SMS, Push and Email orchestration. Every message is loyalty-aware: points balance, tier, last visit, and recommended offer can all be merged into the conversation.
Core capabilities
Everything you need, native — not stitched together from three vendors.
WhatsApp Business API (Meta-approved BSP)
RCS Business Messaging (Jio, Airtel, BSNL India)
DLT-compliant SMS routing
Native push, email, in-app inbox
Two-way conversations with AI agent fallback
Template library + approval workflow
Rich media: carousels, catalogues, payments
Opt-in / opt-out ledger across all channels
In production
WhatsApp loyalty enrolment
Member sends a bill photo on WhatsApp → AI OCR extracts data → points credited → loyalty profile created. All inside WhatsApp.
RCS-rich product catalogue
New-season catalogue delivered as a swipeable carousel inside the SMS app.
Frequently asked questions
Do you handle template approval with Meta?
Yes — Fundle's team manages template drafts, Meta approval and revisions. Average approval time: 24-48 hours.
Is RCS production-ready in India?
Yes on Jio and Airtel networks. BSNL coverage is rolling out. Fundle auto-falls-back to SMS for unsupported handsets.