01
WhatsApp loyalty enrolment
Member sends a bill photo on WhatsApp → AI OCR extracts data → points credited → loyalty profile created. All inside WhatsApp.
Platform
Fundle.ai: 97% open rate. Two-way. Rich media. Loyalty-aware.
WhatsApp Business API, RCS, SMS and Push from one platform. Template approval, two-way conversations, rich media, opt-in management — all loyalty-aware.
Section 01
The thesis
The problem
Email open rates in India are 15-20%. Push notification opt-ins are dropping. SMS is mistrusted. Meanwhile, WhatsApp delivers 97% open rates — but most retailers use it through siloed tools that don't know who is a member, what tier they're on, or what they last bought.
The Fundle approach
Fundle is a Meta-approved BSP for WhatsApp Business API, with full RCS, SMS, Push and Email orchestration. Every message is loyalty-aware: points balance, tier, last visit, and recommended offer can all be merged into the conversation.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
WhatsApp Business API (Meta-approved BSP)
02
RCS Business Messaging (Jio, Airtel, BSNL India)
03
DLT-compliant SMS routing
04
Native push, email, in-app inbox
05
Two-way conversations with AI agent fallback
06
Template library + approval workflow
07
Rich media: carousels, catalogues, payments
08
Opt-in / opt-out ledger across all channels
In production
Use cases
What it looks like when this runs in production.
02
RCS-rich product catalogue
New-season catalogue delivered as a swipeable carousel inside the SMS app.
·97% WhatsApp open rate
·60%+ WhatsApp 2-way conversion
·<5% opt-out / quarter
“Capillary built the last decade. EasyRewardz scaled it. Xeno chased it. Fundle is the AI-native rebuild — and the gap is going to be measured in years of operating advantage.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
Do you handle template approval with Meta?
Yes — Fundle's team manages template drafts, Meta approval and revisions. Average approval time: 24-48 hours.
Is RCS production-ready in India?
Yes on Jio and Airtel networks. BSNL coverage is rolling out. Fundle auto-falls-back to SMS for unsupported handsets.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.