Long-cycle loyalty for big-ticket home retail.
Project-based journeys, room-by-room expansion and referral engines for furniture, decor and home-improvement retailers where purchases are rare but enormous.
2–4yr
purchase cycles
project
based journeys
38%
of sales referral-driven
Section 01
The business problem
Home retail sees a customer intensely for six weeks — then not for three years. Traditional points programmes are meaningless when the next purchase is years away.
Why existing solutions fall short
- Points expire long before the next natural purchase.
- One sofa purchase is never expanded into the full room or home.
- The single biggest channel — referrals — is left unmanaged.
Section 02
How Fundle solves it
Fundle treats each customer as a project: room-completion journeys expand the initial purchase, care-and-maintenance content keeps the brand present between cycles, and structured referral rewards capture the friends-and-family pipeline that drives home retail.
01
Project journeys
A sofa purchase triggers curated living-room completion offers over weeks.
02
Milestone engagement
Care guides, seasonal styling and warranty check-ins between purchases.
03
Referral engine
Trackable referral rewards for the highest-trust purchase category.
04
Design-consult capture
Consultation bookings feed the pipeline with measured conversion.
How it works
From data to outcome — the agentic workflow.
Purchase
Big-ticket sale opens a project profile.
Expand
Room and home completion journeys run for months.
Maintain
Care content and check-ins preserve the relationship.
Refer
Referral rewards convert advocacy into pipeline.
Business impact & ROI
+31%
attachment revenue per project
38%
sales via tracked referrals
3.1x
LTV of engaged projects
Integrations
FAQ
Home & Furnishings — questions buyers ask.
Do points even make sense here?
Milestone benefits and referral rewards outperform points for long cycles — Fundle supports both, tuned to the category.
How is the referral fraud-controlled?
Referral validation ties rewards to verified purchases with velocity and self-referral checks.
Can in-store designers use the data?
Yes — the clienteling app shows project history and preferences at the consultation table.
Get started
See Home & Furnishings on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.