Customer Match and store-visit value from your loyalty data.
Sync Fundle audiences to Google Customer Match, feed verified offline conversions into Smart Bidding and finally optimise Google campaigns toward store revenue.
Customer
Match sync
offline
conversion import
value-based
Smart Bidding
Section 01
The business problem
Google optimises your retail campaigns toward clicks and form fills because it cannot see the store purchase — the metric that actually matters.
Why existing solutions fall short
- Smart Bidding starved of offline conversion values optimises wrongly.
- Search budgets re-target existing loyal members.
- No connection between a search click and a verified store bill.
Section 02
How Fundle solves it
Fundle pushes consented audiences to Customer Match and imports receipt-verified purchases as offline conversions with real values — Smart Bidding starts optimising toward provable store revenue.
01
Customer Match sync
Hashed, consent-filtered lists refresh automatically.
02
Offline conversion import
Verified purchases with values flow into Google Ads.
03
Value-based bidding
CLV-weighted conversion values steer Smart Bidding.
04
Suppression & win-back
Members excluded from acquisition; lapsed targeted for return.
How it works
From data to outcome — the agentic workflow.
Link
Google Ads account connected with scoped OAuth.
Sync
Audiences and conversions upload on schedule.
Bid
Smart Bidding optimises on real revenue values.
Report
Search-to-store funnel visible end to end.
Business impact & ROI
+1.8x
ROAS with value bidding
−30%
budget wasted on members
visible
search→store funnel
Integrations
FAQ
Google Ads — questions buyers ask.
Does this need GA4?
No — conversions import directly to Google Ads; GA4 linkage adds reporting depth if you use it.
How are conversion values set?
Actual bill values by default, or CLV-weighted values so bidding favours long-term customers.
Is consent handled?
Yes — only advertising-consented members sync, with hashing and automatic withdrawal propagation.
Get started
See Google Ads on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.