First-party audiences powering smarter Meta campaigns.
Push consented, hashed Fundle audiences to Meta — suppress existing members, target lookalikes of your best customers and measure store-sales lift with receipt verification.
hashed
privacy-safe sync
auto
audience refresh
offline
conversion feed
Section 01
The business problem
Brands pay Meta to re-acquire customers they already own, and never find out whether the ads produced store sales — only clicks.
Why existing solutions fall short
- No suppression of existing members wastes acquisition budget.
- Lookalikes built on site visitors, not verified high-CLV buyers.
- Store purchases invisible to Meta's optimisation.
Section 02
How Fundle solves it
Fundle syncs consent-filtered audiences to Meta automatically: high-CLV seeds for lookalikes, member suppression lists, win-back audiences — and feeds verified offline conversions back so Meta optimises toward real revenue.
01
Audience sync
Hashed custom audiences refresh on schedule with consent filters.
02
CLV lookalikes
Seed lookalikes from provably valuable customers, not clickers.
03
Offline conversions
Receipt-verified purchases feed Meta CAPI for optimisation.
04
Lift measurement
Exposed-vs-holdout store-sales lift per campaign.
How it works
From data to outcome — the agentic workflow.
Consent-filter
Only ad-consented members enter sync.
Sync
Hashed audiences push to Meta ad account.
Optimise
Offline conversions steer Meta delivery.
Prove
Incremental store sales reported per campaign.
Business impact & ROI
−38%
wasted ad spend
+2.1x
ROAS on lookalikes
proof
of offline sales lift
Integrations
FAQ
Meta Ads — questions buyers ask.
Is this DPDP-compliant?
Yes — only members with advertising consent sync, data is hashed before leaving the platform, and withdrawals propagate automatically.
How fresh are the audiences?
Daily refresh by default; high-velocity audiences (cart abandoners, lapse-risk) can sync hourly.
Do we need a Meta pixel?
A pixel helps but isn't required — CAPI events from Fundle carry the conversion signal.
Get started
See Meta Ads on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.