The primary engagement channel for Indian retail, fully managed.
Fundle runs enrolment, campaigns, receipt-scan, rewards and two-way support on WhatsApp Business API — templates, green-tick verification and BSP management included.
98%
open rate
10s
reward delivery
2-way
conversations
Section 01
The business problem
Brands buy WhatsApp credits from a BSP and end up with a blast tool — no loyalty logic, no personalisation, no journey automation and no revenue attribution.
Why existing solutions fall short
- Raw BSP consoles have no customer context or loyalty state.
- Template management and quality ratings are left to marketing interns.
- No closed loop connects a WhatsApp message to a store purchase.
Section 02
How Fundle solves it
Fundle sits on top of WhatsApp Business API as the intelligence layer: loyalty state, AI personalisation, journey automation, receipt-scan and bill-verified attribution — with template lifecycle and quality management handled for you.
01
Full loyalty on WhatsApp
Enrolment, balance, earning and redemption without an app.
02
Journey automation
Trigger-based flows with AI send-time and content per member.
03
Template management
Creation, approval, rotation and quality-rating protection handled by the platform.
04
Attribution
Every message ties to visits and verified purchases downstream.
How it works
From data to outcome — the agentic workflow.
Connect
Bring your number/BSP or let Fundle provision one.
Configure
Templates, journeys and consent rules set up in days.
Engage
Campaigns and conversations run with AI personalisation.
Measure
Delivery → read → visit → purchase, all in one funnel.
Business impact & ROI
4.2x
engagement vs email/SMS
+31%
repeat purchase from journeys
days
to go live
Integrations
FAQ
WhatsApp Business API — questions buyers ask.
Can we keep our existing BSP?
Yes — Fundle integrates with all major BSPs and Meta Cloud API directly; migration of templates and opt-ins is handled.
How do you protect our quality rating?
Frequency caps, engagement-based suppression and template rotation keep quality high automatically.
Is two-way support included?
Yes — member queries route to AI-assisted inboxes or your support desk with full context.
Get started
See WhatsApp Business API on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.