Close the loop between inbound marketing and store revenue.
Sync Fundle members and purchase behaviour into HubSpot — score leads with real transaction data and trigger lifecycle campaigns on store activity.
2-way
contact sync
txn-based
lead scoring
lifecycle
triggers
Section 01
The business problem
HubSpot knows what content a customer read but not what they bought. Lifecycle stages built on email clicks miss the strongest signal there is — actual purchases.
Why existing solutions fall short
- Web-only signals misclassify high-value store customers as cold leads.
- Store purchases never advance HubSpot lifecycle stages.
- Marketing attribution stops at the form fill.
Section 02
How Fundle solves it
The Fundle–HubSpot integration enriches contacts with verified purchase history, tier and predictive scores — lifecycle stages, workflows and reporting finally reflect real commercial behaviour.
01
Contact enrichment
Purchases, tier, CLV and churn risk as HubSpot properties.
02
Lifecycle automation
Store activity advances stages and triggers workflows.
03
Revenue attribution
Campaign → visit → verified purchase reporting.
04
Audience sync
Fundle segments become HubSpot active lists.
How it works
From data to outcome — the agentic workflow.
Authorise
Private app token with scoped access.
Map
Properties mapped to Fundle profile fields.
Sync
Contacts and events update continuously.
Report
Closed-loop revenue dashboards in HubSpot.
Business impact & ROI
+35%
lead-score accuracy
closed-loop
campaign attribution
1 day
to connect
Integrations
FAQ
HubSpot — questions buyers ask.
Which HubSpot tiers are supported?
Professional and Enterprise for full workflow triggers; Starter supports contact sync and lists.
Can offline purchases trigger workflows?
Yes — verified store purchases arrive as timeline events that any workflow can act on.
Does it double-message customers?
No — suppression rules coordinate sends between HubSpot and Fundle journeys.
Get started
See HubSpot on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.