Your customer data, finally working across every channel.
Unify POS, app, web and WhatsApp signals into one consented profile — then activate it in campaigns, ad audiences, retail media and partner ecosystems in real time.
65%+
identity match rate
<100ms
profile fetch
DPDP
compliant by design
Section 01
The business problem
Third-party cookies are gone, ad costs keep climbing, and the customer data brands do own sits fragmented across POS, e-commerce and spreadsheets — described in reports, never activated in campaigns.
Why existing solutions fall short
- Generic CDPs take 12+ months to implement and still need a loyalty layer.
- Data teams become a bottleneck for every audience request.
- Without a consent ledger, activation is a legal risk in the DPDP era.
Section 02
How Fundle solves it
Fundle is a retail-native CDP with loyalty built in: identity resolution across phone, email and payment tokens, a granular consent ledger, and one-click activation into WhatsApp, ads, retail media and partner channels.
01
Identity resolution
Deterministic + probabilistic matching stitches every signal to one customer.
02
Consent ledger
Per-purpose, per-channel consent with full audit trail — DPDP-ready.
03
Segment publishing
Build an audience once; push to WhatsApp, Meta, Google and POS instantly.
04
Partner clean activation
Hashed, consented audiences shared with bank and media partners without raw PII leaving the platform.
How it works
From data to outcome — the agentic workflow.
Unify
POS, app, web, WhatsApp and offline signals resolve to one profile.
Govern
Consent and purpose rules applied automatically.
Segment
No-SQL audience builder with predictive attributes.
Activate
Push to every channel and measure closed-loop results.
Business impact & ROI
−38%
paid remarketing cost
+27%
campaign match rates
weeks
not months to activate
Integrations
FAQ
First-Party Data Activation — questions buyers ask.
How is this different from a generic CDP?
Fundle ships retail identity models, loyalty, campaigns and consent in one platform — no year-long integration project across four vendors.
Can we push audiences to Meta and Google?
Yes — hashed, consent-filtered audiences sync to ad platforms automatically and refresh on schedule.
What happens when a customer withdraws consent?
The consent ledger propagates the withdrawal to every activation channel automatically, with an auditable trail.
Get started
See First-Party Data Activation on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.