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Fundle Use Cases · Retail Media Monetisation

Turn your audience and spaces into an advertising revenue line.

Package first-party audiences, mall media spaces and in-app inventory into a retail media network brands pay to access — with closed-loop, bill-verified measurement.

3,759

ad spaces on Fundle Reach

123+

malls in network

closed-loop

sales measurement

Section 01

The business problem

Malls and retailers sit on premium audiences and physical media that brands desperately want — but sell it as static hoardings with no targeting and no proof of sales impact.

Why existing solutions fall short

  • Static space-selling prices media by location, not audience value.
  • No measurement means brands treat it as branding spend, first to be cut.
  • Manual booking and reporting keeps the operation small.

Section 02

How Fundle solves it

Fundle Reach turns spaces and audiences into a bookable retail media marketplace: audience-targeted campaigns across physical, WhatsApp and in-app inventory, with receipt-verified sales lift reported per campaign — commanding CPMs static media never could.

01

Audience-based selling

Sell "young families who shop premium beauty", not "pillar near gate 3".

02

Omnichannel inventory

Physical spaces, mall app, WhatsApp and event sampling in one campaign.

03

Closed-loop proof

Bill-verified purchase lift per campaign converts advertisers into repeat buyers.

04

Marketplace operations

Booking, creative approvals, execution tracking and billing automated end-to-end.

How it works

From data to outcome — the agentic workflow.

01

Package

Audiences + spaces bundled into rate-card products.

02

Book

Brands and agencies book via the Reach marketplace.

03

Run

Campaigns execute across physical and digital inventory.

04

Prove

Receipt-verified lift reporting drives renewals.

Business impact & ROI

2–4x

CPM vs static selling

new

high-margin revenue line

68%

advertiser repeat rate

Integrations

Fundle Reach marketplaceFundle CDPDOOH screensWhatsApp Business APIAgency workflowsREST API

FAQ

Retail Media Monetisation — questions buyers ask.

We are a mall — how fast can we monetise?

If your loyalty base is live on Fundle, first retail-media campaigns can sell within a quarter; audience quality is the asset advertisers pay for.

Do brands get raw customer data?

Never — advertisers target consented, aggregated audiences; measurement reports lift without exposing PII.

What inventory can be sold?

Physical spaces, digital screens, app placements, WhatsApp campaigns, sampling zones and event sponsorships — unified in one marketplace.

Get started

See Retail Media Monetisation on your data.

A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.

A

Abhinav · Fundle.ai

Loyalty & ADSR Expert · Online

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