One programme across every tenant in the mall.
Members earn at any store and burn at any store — Fundle handles enrolment, earning, settlement and tenant analytics for the entire coalition, turning the mall into a first-party data machine.
123+
malls on Fundle stack
1.33Cr+
members managed
₹2,329Cr+
revenue tracked
Section 01
The business problem
Malls know their footfall but not their shoppers. Tenants run isolated programmes, the operator owns no customer data, and marketing money is spent on events nobody can attribute to sales.
Why existing solutions fall short
- Tenant-by-tenant programmes fragment the shopper experience and the data.
- Without purchase capture, mall marketing cannot prove sales impact.
- Manual settlement between operator and tenants collapses at scale.
Section 02
How Fundle solves it
Fundle operates the coalition end-to-end: one member identity across all tenants, earning via receipt-scan or POS, a shared rewards catalogue, automated inter-tenant settlement and per-tenant analytics dashboards the leasing team can act on.
01
Unified member identity
One profile per shopper across every tenant, category and visit.
02
Flexible earning
POS-integrated tenants earn automatically; others via receipt scan — full coverage from day one.
03
Automated settlement
Points liability, tenant contributions and burn reconciliation computed and reported automatically.
04
Tenant analytics
Category share, cross-shopping, member penetration and campaign lift per tenant.
How it works
From data to outcome — the agentic workflow.
Launch
Mall-branded programme live on WhatsApp + app in 6–10 weeks.
Capture
Every bill across tenants becomes structured purchase data.
Engage
AI campaigns drive cross-shopping, frequency and category adoption.
Monetise
First-party audiences power retail media and brand partnerships.
Business impact & ROI
+27%
member visit frequency
+19%
cross-tenant shopping
new
retail-media revenue line
Integrations
FAQ
Coalition Mall Loyalty — questions buyers ask.
How do tenants participate commercially?
Typical models: operator-funded, tenant CAM contribution, or hybrid earn-funding — Fundle's settlement engine supports all three with transparent reporting.
What if tenants refuse POS integration?
Receipt-scan earning covers 100% of tenants with zero POS work; integration is an optimisation, not a prerequisite.
Who owns the data?
The mall operator owns the first-party data; tenants get aggregated insights about their own performance. Consent is DPDP-compliant throughout.
Get started
See Coalition Mall Loyalty on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.