API-Driven Partner Ecosystem
Reach your consumers wherever they engage — not just on your property.
01
The thesis
Why this matters
Fundle integrates with banks, fintechs, OTTs, loyalty programmes and rewards ecosystems. Identify dormant customers in one ecosystem and reactivate them when they engage with Fundle's shopping ecosystem.
Section 02
The components
How api-driven partner ecosystem actually works on the ground.
01
Banks & fintechs
Reactivate dormant card users when they next shop or scan a bill.
02
OTT & subscriptions
Reward streaming behaviour with retail offers; convert eyeballs to footfall.
03
Loyalty interop
Points portability across partner programmes — coalitions made real.
04
Rewards APIs
270+ brand catalogue accessible via API for partner reward programmes.
05
Identity bridge
Secure consumer-identity matching, DPDP-compliant, consent-first.
Section 03
Connects to
Powered by the products that make this real.
This is not a slide. It runs across Loyalty, Brain, Experiences, Reach, ADSR and ConsentFirst — every day, in production.
Enterprise loyalty, CRM and engagement.
Fundle Loyalty
The institutional loyalty + CRM platform powering retailers, brands, malls, banks, hospitality, healthcare and airlines.
Ask your customer data anything.
Fundle Brain
The AI loyalty and customer intelligence engine — an AI analyst, strategist, campaign manager and consultant in one.
India's shopping rewards ecosystem.
Fundle Experiences
The consumer-facing rewards marketplace. 270+ premium brands, 10-second delivery, redeemable via WhatsApp, web and app.
The marketplace for India's malls.
Fundle Reach
Retail media + Space-on-Hire marketplace. 3,759 live ad spaces across 123+ premium malls and 47+ Indian cities.
Mall analytics and retail intelligence.
ADSR
The operating system for shopping malls. Sales, footfall, revenue, tenant performance, occupancy and benchmarking — in one institutional dashboard.
DPDP compliance, audit-ready.
ConsentFirst
India's leading Consent Management Platform. DPDP Act compliance in 30 days. 500+ organisations, 10M+ consents managed.
Get started
See api-driven partner ecosystem in your operating model.
A working session with the Fundle team — see how this category plugs into your existing systems.