Inorbit Malls
Multi-city mall loyalty with unified member identity and tenant sales intelligence across the portfolio.
+23%
Repeat footfall
4 cities
One member identity
daily
Tenant sales visibility
+15%
F&B category lift
Section 01
The challenge
Where Inorbit Malls was before Fundle.
Each Inorbit property ran marketing independently with no shared customer view. Cross-city shoppers were invisible, and portfolio-level campaign learnings never transferred.
Section 02
The approach
What we built together.
01
Portfolio-wide member identity: one profile across all properties.
02
City-level campaign automation with shared learnings and creative.
03
ADSR tenant analytics rolled up to portfolio leadership daily.
04
Category campaigns (F&B, cinema, fashion) targeted on cross-property behaviour.
Section 03
The results
Outcomes the operating committee sees.
+23%
Repeat footfall from engaged members.
+15%
F&B category sales from targeted journeys.
4→1
Marketing stacks consolidated into one platform.
daily
Portfolio tenant-performance visibility for leadership.
“One programme, four cities, every tenant — and a daily number the CEO actually reads.”
Head of Marketing · Portfolio Marketing · Inorbit Malls
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