Select CITYWALK
Premium urban mall loyalty with affluent-shopper intelligence and luxury-brand partnerships.
+25%
Premium member retention
affluent
Audience intelligence
+17%
Luxury category engagement
68%
Campaign repeat advertisers
Section 01
The challenge
Where Select CITYWALK was before Fundle.
A premium South Delhi audience shopped anonymously. Luxury tenants wanted qualified audiences; the mall had footfall numbers instead of shopper relationships.
Section 02
The approach
What we built together.
01
Understated premium programme: recognition and access over points and discounts.
02
Affluence and category-affinity models on verified purchase behaviour.
03
Luxury tenant partnerships: private previews and event invitations to matched members.
04
Retail-media campaigns for premium brands with closed-loop measurement.
Section 03
The results
Outcomes the operating committee sees.
+25%
Retention of premium-tier members.
+17%
Luxury category engagement from matched invitations.
68%
Advertiser repeat rate on measured campaigns.
2.2x
Event RSVP conversion vs open invitations.
“Our shoppers expect to be known. The platform makes that possible at ten thousand people a day.”
Marketing Head · Marketing · Select CITYWALK
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