01
Mall operator
12 lakh first-party identified members in 18 months from <2% base.
Solutions
Fundle.ai: In a cookieless world, first-party data is the only data.
Build a defensible first-party data asset. Capture from POS/app/WhatsApp/web, resolve identities, activate across channels, monetise via retail media.
Section 01
The thesis
The problem
Third-party cookies are dying. iOS opt-outs are spreading. The only durable competitive moat in retail marketing is the first-party data you own — and most retailers aren't capturing or resolving it systematically.
The Fundle approach
Fundle is a retail-native first-party data platform: capture from every touchpoint, resolve to a single member, activate across paid + owned channels, and monetise the data into retail media revenue.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Capture from POS, app, web, WhatsApp
02
Identity resolution graph
03
Consent ledger (DPDP-ready)
04
Activation API
05
Monetisation via RMN
In production
Use cases
What it looks like when this runs in production.
·65%+ identity match rate
·12-15 lakh members typical at scale
“WhatsApp is the new email — except 97% of it gets opened. Fundle is the first platform that treats WhatsApp as a primary loyalty channel, not a notification afterthought.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
Is this a Customer Data Platform (CDP)?
Yes — a retail-native CDP with loyalty engine, retail media and ADSR analytics built in. Most CDPs require you to bolt those on separately.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.