The Problem
Third-party cookies are dying. iOS opt-outs are spreading. The only durable competitive moat in retail marketing is the first-party data you own — and most retailers aren't capturing or resolving it systematically.
The Fundle Approach
Fundle is a retail-native first-party data platform: capture from every touchpoint, resolve to a single member, activate across paid + owned channels, and monetise the data into retail media revenue.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Capture from POS, app, web, WhatsApp
Identity resolution graph
Consent ledger (DPDP-ready)
Activation API
Monetisation via RMN
In production
Mall operator
12 lakh first-party identified members in 18 months from <2% base.
Frequently asked questions
Is this a Customer Data Platform (CDP)?
Yes — a retail-native CDP with loyalty engine, retail media and ADSR analytics built in. Most CDPs require you to bolt those on separately.