01
Quarterly board pack
One-click export of CFO-grade loyalty ROI numbers — no consultant required.
Solutions
Loyalty isn't measured in points. It's measured in behaviour change.
Repeat rate, frequency, ATV growth, CLV, cohort migration, churn risk and incremental revenue — all real-time. Replace "points issued" reports with business impact.
Section 01
The thesis
The problem
Most loyalty reports celebrate points issued and members enrolled. None of them answer the CFO's question: "Is this programme generating incremental revenue?"
The Fundle approach
Fundle's analytics ship with the right KPIs: repeat rate, frequency, ATV growth per cohort, CLV uplift, programme incrementality (control vs treatment), and points liability with breakage estimate — all real-time, no consultants needed.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Incrementality reports (control vs treatment)
02
Cohort migration tracking
03
CLV impact measurement
04
Liability + breakage forecasting
In production
Use cases
What it looks like when this runs in production.
·Sub-second dashboard refresh
·100+ behavioural signals
Questions
Most asked
The questions enterprise loyalty teams ask first.
Can we export raw data to our warehouse?
Yes — Snowflake/BigQuery/Databricks sync, plus REST API and event-streaming via Kafka.
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.